XCelerate Auto
Product Redesign Case Study

Xcelerate Auto is a leader in leasing, financing, and warranty solutions tailored for the electric vehicle (EV) market. Headquartered in McKinney, Texas, the company focuses exclusively on EVs, with a mission to drive the widespread adoption of clean energy transportation. By offering innovative services such as extended warranties for electric vehicles, Xcelerate Auto is helping to shape the future of sustainable mobility.

PROJECT #1

Warranty Purchase Process

The heart of the XCare business is their Warranty offering. Purchasing a warranty involves a 6-step process, including vehicle information input, selecting a plan (a crucial step), entering owner and car details, legal confirmation, and payment as the final step. This project focused on streamlining the process to minimize customer drop-offs across the information-heavy steps. Our goal was to ensure users don’t lose interest during the input phases, especially when presented with pricing options. By refining the entire process, from the initial landing page to checkout, we aimed to create a smoother, more intuitive user experience, ultimately improving conversion rates.